The festive season may be over, but holidays continue to drive consumer activity and spending. For many businesses, this is a profitable period that often requires last‑minute hiring. Yet many employers are asking, “Where have the casuals gone?”
According to the Australian Bureau of Statistics (ABS, 2022), 1.8 million Australians reported being unemployed but wanting to work as of February 2022. The potential applicants are out there—here are four practical tips to help you find and retain them in today’s hiring climate.
1. Offer Fixed‑Term Seasonal Contracts
If your budget allows, consider advertising fixed‑term seasonal contract roles instead of casual positions. ABS data shows that many potential employees are discouraged from seeking work due to childcare and study commitments. By offering minimum hours and entitlements, you provide stability and routine—making it easier for workers to balance childcare and study while committing to your business.
2. Target Candidates with Holiday Availability
Casual employment often comes with low retention rates, meaning you may need to repeat the recruitment process multiple times a year. To reduce turnover, prioritize candidates who are available during both Summer and Easter holiday periods. This strategy saves your business time, stress, and money while ensuring consistent staffing during peak demand.
3. Promote Casual Conversion Opportunities
Highlight casual conversion as a pathway to permanency. Employees who meet the criteria—after 12 months of employment with at least 6 months of consistent hours—can request conversion to permanent roles. Promoting this option attracts reliable candidates who value stability and increases retention of proven performers. For more details, see our article on Casual Conversion.
4. Take Seasonal Hiring Seriously
Last-minute or seasonal hires play a critical role in shaping your business reputation. These employees deliver service and products during periods of maximum customer exposure. Avoid rushing the recruitment process—develop detailed position descriptions, consider contract entitlements, and focus on long‑term retention strategies for recurring seasonal roles.
Partner with Assurance HR Management
The Assurance HR Management Team specializes in outsourced Human Resource and Industrial Relations support, including advertising, interviewing, hiring, and onboarding. If you’re struggling to retain staff, let us review your recruitment process.
📞 Contact us today at 1800 577 515 for a free consultation tailored to your business needs.
Australian Bureau of Statistics. (2022, May 24). Participation, job search, and mobility, Australia. ABS Report – February 2022
Australian Bureau of Statistics ([ABS], 2022).
